As we continue to experience the global impact of COVID-19, the health and safety of our employees, their families, and our clients is our highest priority.
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What can professional services companies and economic development groups that aren’t directly fighting the disease do to communicate effectively during this uncertain time?
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While they are often spoken about interchangeably, PR and marketing are distinct disciplines. Here’s what you need to know about the differences between each.
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Here are three things you can do before you formalize a relationship with a PR agency to ensure a successful beginning.
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Trying to decide on a PR firm? Hiring bigger is not always better.
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Want to get a favorable news story about your organization in your local business journal, industry trade magazine, or national news outlet—but don’t know where to start?
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Social media shows no signs of slowing down, and it’s up to PR professionals to adapt or get left behind.
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The world of public relations is always evolving—and to be successful, a PR professional must change with it. From faxes, phone calls and newspaper…
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Did you know the average American spends nine hours a day engaging with digital media - and people spend an average of 21 minutes each day on…
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Are you a real estate developer, community leader, architect or engineer seeking media coverage for a new project? Today’s news cycle moves faster…
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A new report says 43 percent of Americans have a negative opinion of the mainstream media. The news consumer is overloaded with information, but…
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Keeping track of 2017’s economic development news stories was no easy task—and I do this for a living! Between the new president, rising stock…
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Every day millions of 20-something year olds use social media to stay in touch, socialize with colleagues, and discover something new, yet few use the…
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NJ is leading the charge as home to some of the country's greenest projects. Developers are reinventing decaying urban centers, creating live/work/play…
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Speaking with a journalist can be intimidating. A favorable story in a regional, trade or national news outlet is proven to boost your brand and reputation…
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