An overview of the most valuable steps for economic development spokespeople to prepare for media interviews.
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Explore how journalism skills like storytelling and relationship-building have naturally translated into a successful public relations career.
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An analysis of New Jersey commercial real estate market reports and trends show optimism, opportunities and some challenges ahead.
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Violet PR President April Mason had the pleasure of moderating a panel of female economic development leaders at the International Economic Development Council (IEDC)’s annual conference in Denver. The session “Lessons from the Top” feature leading females from the Albuquerque Regional Economic Alliance, Detroit Regional Partnership, Newark Alliance and Accelerator for America. The group offered tips and lessons for navigating economic development as a female.
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As artificial intelligence becomes more advanced and continues to infiltrate the modern industrial world, there are several considerations for integrating it into the daily workflow. Given the advanced capabilities of these tools, AI is valuable for developing targeted media relations and messaging campaigns for your organization. However, there are certainly some tips and best practices to support the use of AI in a professional public relations environment. Read more from account coordinator Rushali Parekh.
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The goal for all PR professionals is to build an award-winning campaign that earns media coverage supporting an organization’s desired messaging priorities. Learn tips on how to build the best campaign possible for your company or organization.
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Violet PR recently hosted an educational webinar on 5 ways to earn and leverage press coverage to help attract foreign direct investment. Read a recap of the session here with some of the key takeaways from this webinar led by President April Mason and Senior Account Director Nicole Marshall.
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The Olympics are one of the most anticipated events across the world every four years. Despite past controversy in the press, the Games remain one of the most globally nostalgic and meaningful cultural events; and perhaps the highest profile opportunity for a city to promote itself through earned media in the global press.
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In a world full of constant news, it can be difficult for economic development organizations to set themselves apart and break into the news cycle. Read here about four strategies to craft newsworthy stories that will garner editorial coverage in the modern media landscape.
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It can be challenging to identify the most newsworthy topics as an EDO looking to build its reputation. Learn more about some common roadblocks to finding news, and navigating those roadblocks to develop a compelling story.
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As a certified LGBT Business Enterprise, the VPR team is committed to spreading the message and of Pride Month, and bolstering the economic impact of LGBTQ people everywhere.
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Violet PR is thrilled to share that we were three-time nominees at last week’s PRSA Anvil Awards! Our team secured the Silver Anvil for “Best Boutique Agency,” a Bronze Anvil for our media relations work with the Greater Topeka Partnership and a Bronze Anvil Award of Commendation for our work with the Kansas City Area Development Council.
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Learn how small and medium-sized Economic Development Organizations can leverage public relations to increase visibility and attract investment.
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Press coverage is key to building your company’s reputation. Check out our tips for taking advantage of press coverage to best market your EDO.
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In honor of Economic Development week, the Violet PR is building context around what economic development really means and how it can be integrated into your business’ strategy.
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Miss our latest newsletter? We’ve got you covered with a quick recap of what our amazing clients have been up to and what we did to give back during the holiday season. Make sure to never miss another and sign up today!
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Newsjacking, a marketing strategy that capitalizes on breaking news, can help increase awareness of a community, facilitate meaningful partnerships, and stimulate investment.
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At this year’s ceremony, our agency clinched a staggering nine prestigious PR awards, including the coveted 'Best in Show' for the second consecutive year.
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Adam Perle of Artpride New Jersey on how the organization advocates for the arts and the crucial role of public relations in achieving their ambitious goals.
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