As we head into 2025 it’s important to recognize the trends that will continue to define the public relations landscape for the new year. Assistant Account Executive Esma Senman dives into the hot PR trends, and what to continue to look out for in 2025
Read MoreThe organization chose Violet PR, a Montclair, New Jersey-based public relations firm, to spotlight the economic development division's initiatives, including its NCEdge customized training program
Read MoreBuilding strong media relationships can drive press coverage and foster long-term, mutually beneficial connections for your organization.
Read MoreBuilding strong media relationships can drive press coverage and foster long-term, mutually beneficial connections for your organization.
Read MoreAn overview of the most valuable steps for economic development spokespeople to prepare for media interviews.
Read MoreExplore how journalism skills like storytelling and relationship-building have naturally translated into a successful public relations career.
Read MoreAn analysis of New Jersey commercial real estate market reports and trends show optimism, opportunities and some challenges ahead.
Read MoreViolet PR President April Mason had the pleasure of moderating a panel of female economic development leaders at the International Economic Development Council (IEDC)’s annual conference in Denver. The session “Lessons from the Top” feature leading females from the Albuquerque Regional Economic Alliance, Detroit Regional Partnership, Newark Alliance and Accelerator for America. The group offered tips and lessons for navigating economic development as a female.
Read MoreAccount Executive Claudia Velasquez’s blyine featured in PRSA’s October DEI issue, discussing the media relations campaign that attracted more diverse families to Topeka, Kansas.
Read MoreAs artificial intelligence becomes more advanced and continues to infiltrate the modern industrial world, there are several considerations for integrating it into the daily workflow. Given the advanced capabilities of these tools, AI is valuable for developing targeted media relations and messaging campaigns for your organization. However, there are certainly some tips and best practices to support the use of AI in a professional public relations environment. Read more from account coordinator Rushali Parekh.
Read MoreThe goal for all PR professionals is to build an award-winning campaign that earns media coverage supporting an organization’s desired messaging priorities. Learn tips on how to build the best campaign possible for your company or organization.
Read MoreViolet PR was named to the2024 Inc. 5000 list.
Read MoreViolet PR recently hosted an educational webinar on 5 ways to earn and leverage press coverage to help attract foreign direct investment. Read a recap of the session here with some of the key takeaways from this webinar led by President April Mason and Senior Account Director Nicole Marshall.
Read MoreThe Olympics are one of the most anticipated events across the world every four years. Despite past controversy in the press, the Games remain one of the most globally nostalgic and meaningful cultural events; and perhaps the highest profile opportunity for a city to promote itself through earned media in the global press.
Read MorePresident April Mason featured in Ragan Communications “How I Got Here” series.
Read MoreIn a world full of constant news, it can be difficult for economic development organizations to set themselves apart and break into the news cycle. Read here about four strategies to craft newsworthy stories that will garner editorial coverage in the modern media landscape.
Read MoreNew Jersey-based PR firm recognized as 'Best Industry-Focused Agency' for its economic development expertise, wins most "gold" awards in the state
Read MoreIt can be challenging to identify the most newsworthy topics as an EDO looking to build its reputation. Learn more about some common roadblocks to finding news, and navigating those roadblocks to develop a compelling story.
Read MoreAs a certified LGBT Business Enterprise, the VPR team is committed to spreading the message and of Pride Month, and bolstering the economic impact of LGBTQ people everywhere.
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