Challenge

The Oklahoma Department of Commerce works to bring jobs, investment, and economic prosperity to the state of Oklahoma. The economic development organization is working with Violet PR to raise awareness of Oklahoma as a business location and put it on the map nationally and internationally.

Solution

Violet PR arranged a wide range of interviews for Governor Kevin Stitt and Oklahoma Department of Commerce officials discussing successful business expansions across the state. We secured broad coverage within top-tier and industry-focused media — both national and international — to showcase the state’s key industry sectors, including traditional and renewable energy, aerospace, agriculture technology, life sciences and logistics/distribution.

Violet PR’s campaign generated feature coverage in top-tier media outlets including Reuters, The New York Times and Fast Company. International press coverage was secured in The Financial Times (UK), Handelsblatt and The Frankfurter Allgemeine Zeitung (Germany), Nikkei Asia (Japan) and Les Echos (France). The media coverage is helping to drive corporate investment to the state.

Secured