Challenge

For more than 130 years, Family Service League has strengthened and supported families-in-need in Essex County through counseling, educational and social services. But during the COVID pandemic, the organization wanted to increase brand awareness to reach more individuals who needed help. Violet PR was tasked with reinventing the Family Service League of Essex County’s social media channels. The non-profit organization was interested in raising awareness for its sexual-assault resources, including promoting its monthly coalition for sexual violence awareness and sharing messages of mental health advocacy. For this six-month project, Violet PR created a detailed social media content calendar to identify and share the key messages that the league was looking to convey.

Solution

The Violet PR team drafted posts and created graphics for Family Service League’s Facebook and Instagram channels – using Hootsuite to schedule the posts three times per week to ensure consistency.

Violet PR created content that reflected the Family Service League’s tone and themes, while also focusing on the league’s resources for sexual assault survivors and promoting upcoming events and campaigns, including Luna Fest, Sexual Assault Awareness Month, National Pride Month, Juneteenth and the Gender Unicorn. At the end of the campaign, Violet PR was able to share over 275 posts on Family Service League’s channels while reaching an audience of over 28,000.

Secured