Challenge

As coronavirus wreaks havoc on retail and pharmaceutical supply chains globally, how will these disruptions drive companies to rethink manufacturing location strategies? Will North American companies with Asian operations seek to relocate back home? How fast should companies act?

With so much unknown during the COVID-19 pandemic, Biggins Lacy Shapiro (BLS & Co.) has valuable site location and supply chain expertise that could help manufacturers plan their next moves.

Solution

Through a series of pitches, contributed articles, webinars and social media content, Violet PR helped position the BLS & Co. team as authorities advising manufacturers serving the North American market.

Violet PR secured 13 media placements in March and April 2020 alone for BLS & Co., including Forbes, Manufacturing Tomorrow, Supply & Demand Chain Executive, Industry Today, Logistics Management, Modern Materials Handling and more. The news coverage generated 50 million impressions and 2,500 social media shares.

To reach additional business leaders, Violet PR also planned a BLS & Co. webinar series, securing almost 300 registrations for the kickoff virtual event.

Reached Over